This year marks the 20th anniversary of the Madden NFL franchise, and what better way to celebrate than throwing a blow-out Maddenpalooza festival and broadcasting it in HD?

Tune in to Spike on Monday, August 11th at 9:00 PM ET / PT for a special Playbook presentation of Rudy, featuring NFL player interviews, coverage of the XLII Super Bowl Champion NY Giants' training camp, an in-depth look at new Madden NFL 09 features, and a special message from John Madden himself. At 11:40 PM, Spike goes LIVE in HD with the Madden NFL 09 Kickoff Live at the Rose Bowl in Pasadena, California. Catch special performances and interviews with bands featured on the Madden NFL 09 soundtrack, including Good Charlotte, Busta Rhymes, Young Dre and many more!